A SMART HOLISTIC LIFE / CONCEPT / BRAND NAME

As my final outcome for this brief, I have decided to create a set of three luxury cosmetics - face creams. Each cream will have a different name; Snapchat, Twitter and Instagram for a different time of the day; morning, afternoon and evening.

Before starting a design I had to come up with a couple of different names for my brand. 

* Daily Elixir 

* SM - as a representation of Social Media. 

* STI - as a representation of Snapchat, Twitter and Instagram, also S should stand for a social media.

As I want my brand to look luxury I have looked at different already existing, luxury cosmetic brands such as; Dior, Este Lauder, and Chanel to get some inspiration. I love simplicity when it comes to logo and packaging design. The packagings are clear with the use of limitation of colours 1 to 2. Also, I have noticed if the logo uses Sans Serif font and rest of the text is in a serif font to make the design consistent and clear.

Based on my research I have created a logo design for my brand. The inspiration has been taken from the Este Lauder logo. 'SM' stands as a representation of Social Media. The use of gold colour made the logo look luxury.