A SMART HOLISTIC LIFE / RESEARCH / ADOBE PHOTOSHOP CREAM

During my research, I have found a campaign of adobe photoshop facial cream which is similar to what I am planning to do. This day cream is creatively named Adobe Photoshop. On the pictures below you can see how this cream is supposed to help women get a nice and smooth skin. An advertising company for this cream is also very unusual, as it shows two sides of celebrities' faces: the Photoshopped and the real one.

The beauty world has become so heavy handed with Photoshopping that the Advertising Standards Commission has recently had to step in, with L’Oreal, Maybelline, and Lancome all being read the riot act for their heavy-handed tampering with famous faces. They are not alone in this.

The biggest recent Photoshop fails were campaigns featuring Beyonce and Frida Pinto, which were heralded all over the internet with allegations that both had had their skin lightened by the magic brush of air! The list of brands choosing to abolish all reality from their famous campaign-fronters, in favor of pore-less, line-less, colourless mannequins is endless. It's getting silly! 

The campaign for Adobe Photoshop Day Cream, illustrating the level of artifice involved in putting together these campaigns using Beyonce, Gwyneth Paltrow, and Madonna. The Photoshop debate will always be something that fires up every few months. A little touch up to disguise a red blotch or spot does no harm but when a brand takes it to the extreme and the celebrity or model look completely unrecognizable as a member of the human species – that’s when the use of Photoshop becomes too much.