Collaboration with Solen
During the Master's degree, I met a student from my class to collaborate with and found a brief which we are both interested in. As we both are interested in environmental issues, we decided to go with Brief number 6 'Harvesting Health'. We started by creating a mind map where we could gather all ideas together in one place.
Trend - Family Trips / Discount Coupons
* Our first concept was to create a campaign. All the product would be labeled with our campaign logo. Costumers buying those products will get points which then it can be exchanged into coupons. Each month the campaign would choose one winner and the prize of winning would be a trip for the whole family to visit the real farm. (Benefit - proven source - customer knows where the food is coming from). The family would have a chance to plant their own plants, eat vegetables and get knowledge from the farmer.
Renting a Land
* The second concept was to design a service which will allow people to rent a land directly from the farmer. The price would include the maintenance costs - the farmer would take care of the crops. Once the crops would be ready, they can be collected from the farmer or delivered to the customer's door.
Feedback
During the crit, we had to present our concepts to the class and teachers to get some feedback as we weren't sure which concept is better. Received feedback was quite positive as our teachers liked the idea of allowing people to rent the land as well as using discount coupons to attract people and give them a chance to visit the farm with family.
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