MANIFESTO / MOCKUP

VISUAL STATISTICS / MOCKUP

MANIFESTO / FINAL DESIGN

VISUAL ILLUSTRATION / FINAL DESIGN

VISUAL STATISTICS / RESEARCH

As the one colour background didn't work the way I wanted it to, I have looked at different pictures related to addictions/ habits and how they enslave us. I have used royalty free image websites without the copyrights.

VISUAL STATISTICS / EXPERIMENTATION

Based on my research I have started to design my final poster. I was struggling to find a suitable background as the plain backgrounds were too plain and busy background was a distracting the reader.  I have tried black and white colours and a smoky background but none of them worked the way I wanted them to.

 

PUBLIC INFORMATION / DISTRIBUTION / FINAL DESIGN

PUBLIC INFORMATION / POSTER DESIGNS

Based on my research I have created 3 different poster designs. For the posters, I have used the slogan from the video. The images have been used from royalty-free picture websites for public use. 

PUBLIC INFORMATION / POSTER RESEARCH

Before designing a poster I have researched at different already existing poster designs to gain some inspiration and ideas. For the research, I have used Pinterest and google images.

Heres a French magazine cover designed by 30millions d'amis. They have chosen the tagline 'An animal doesn't cry... It suffers in silence. as shown just below.



Another example of campaign poster by the Confédération Nationale des SPA de France. The slogan reads "[In] 2012, there are still some [people] who abandon". Despite the depressingly high figures, Giroud claims the annual campaigns have at least convinced more owners to sign their pet over to a shelter, rather than abandon it in the street. This is small comfort, surely, so what more can be done?



Another example shows a poster created by 'Dogs Trust'. Its a poster campaign opposing the giving of dogs as Christmas presents.

                  

PUBLIC INFORMATION / FINAL VIDEO

PUBLIC INFORMATION / VIDEO 3

I have added a text on the end of the video which summarise the video and  makes the message clear. I have used the statistic, a fact and a slogan on the end. I tried to make them all be very clear and short so they can be easily remembered.

Used text:

* Approximately 7.6 million animals are abandoned each year
* They suffer all alone...
* Do not abandon your pet - He will never abandon you

Feedback:

I have asked the public for their opinions as the video is made for them. Also I didn't give them any information about the video and what it is about mainly because I wanted to see if my message is clear or confusing. It was very beneficial as every one after watching the video knew that the video is abandoned animals. I have also been suggested to shorten the text on the end even more.

For the final video I will edit the text a bit to make it more clear:

* Approximately 7.6 million animals are abandoned each year.
* They suffer alone...
* Do not abandon your pet - he would never abandon you.

PUBLIC INFORMATION / VIDEO INFORMATION

On the end of the video I need to use an important information such as statistics, facts and a slogan to make it much more clear. Also to create awareness of how serious the issue is. I wanted to make the text as short, simple and easy to read as possible. I have come up with 4 different sentences using my research: 

* Approximately 7.6 million companion animals enter animal shelters nationwide every year.

* Thousands of animals are abandoned every day. 

* Do not abandon your pet - he will never abandon you. 

* They suffer all alone.

PUBLIC INFORMATION / VIDEO 2

Based on a new story board and previous feedback, I have made some changes to the video. The video has an extra one scene showing a women walking a dog to the beach where then the dog is being abandoned. Also each scene is slower than it was before. I think it work better now with the music and makes the video much more clear. My next step is to add the text on the end of the video. The most important feature which I have added to the video was a 'Cross Dissolve' transition effect for each scene which made them look as a memories. Also the scene with the women walking a dog on the end is blurred as a representation of fading memories.

Feedback: 

The feedback which I have received for this video was much more positive than it was at the beginning, especially the scene with the women walking a dog to the beach where then he is abandoned makes the video much more clear. The most positive feedback was about the transition effect, which made all the scenes look as memories.  Also the video is more than 1 minute long, I will have to shorter it a bit. 

PUBLIC INFORMATION / STORYBOARD

While working on the video I have realized that it would be great to add one more scene which shows a person walking a dog and then the dog is being abandoned by them to make the video clear. I have created a new storyboard with a new scene.

PUBLIC INFORMATION / VIDEO 1

* VIDEO NUMBER 1 

Using the storyboard I have started to work on the final video. The video follows the storyboard but in between of each scene, I have used a first scene of the dog standing on the beach. The reason for it was to make it clear that the dog is having memories and his reaction to them. I have used slow motion on each of the scenes. 'Adding the slow motion effect to action films can make a scene more dramatic and simply make something that is cool, cooler'. - Bradley Minniear. Also, I wanted to create a sad and emotional mood where the audience will feel compassion towards the animals. The music which I have used for the movie is from Royalty free music website. The composer of the music is Benjamin Tissot. The song is a solo piano music track. The minimalist and intimate composition with an emotional mood.

                                       

Feedback: 

Feedback was quite positive, I have been suggested to get rid of the first scene between the other videos as it creates confusion and the video doesn't make sense. Also, I have been suggested to make all the scene a bit longer especially the last one as the video goes too fast. The audience very liked the music mainly because it creates an emotional mood. 

PUBLIC INFORMATION / TARGET AUDIENCE & APPROACH

Target Audience 

My aim is to create a project which is able to make the main target audience (both gender age 16+) be aware of animals in cruelty. Mainly because people in the age of 16 will start to be able to understand the video and to be aware of the consequences. The main target audience is adults because it mainly depends on them if they will get a new animal and in the future, they will abandon it. 

Approach

I didn't want to go in the direction of scary and brutal approach as I thought that this style of work would be overused also sometimes it doesn't work successfully. The example which I have found is about the new design for cigarette's packaging which is using only simple dark colour with disgusting and scary photographs on what smoking can do to people who consume it. Despite this gruesome photographs and used colours people are still smoking cigarettes. Based on this example I have decided to try a different approach which might have more power than this one. The approach which I will use will be sad and emotional approach as I want people to feel some emotions towards it while watching the video.

PUBLIC INFORMATION / PEDIGREE ADOPTION DRIVE

During my research, I have found an inspiring, commercial created by Pedigree company which gave me an idea of what kind of effects I can use for my video. This commercial has been named 'The saddest dog commercial ever'. The commercial shows an abandoned animal in the shelter having all those happy memories of his family.

PUBLIC INFORMATION / STORYBOARDS / IDEAS

As the brief requires to create a short video with the poster I have decided to write down all the ideas for the video and create a storyboard:

Approach 1

* Happy to sad 

Scene 1 - The family is buying a dog 

Scene 2 - 4 - Happy family with a dog 

Scene 3 - Dog is driven to the forest and is being left alone 

Scene 4 - Statistics & quote/slogan

Approach 2

* Memories 

Scene 1 - A dog is standing on a beach - abandoned, sad and dirty 

Scene 2 - 4 - A mixture of dogs memories starting since him being a puppy and playing on the beach to a happy grown-up dog having a family. 

Scene 5 - Goes back to scene 1 where the abandoned dog stands alone on the beach and slowly walks away trying to forget all the memories of a happy life. 

Scene 6 - Statistics & quote/slogan.

As the public opinion is very important I have asked people which approach do they prefer. A larger amount of people have chosen the second approach. The main reason was that they haven't seen any similar ideas before whilst the first approach is used already.  

PUBLIC INFORMATION / FACTS AND FIGURES

* Approximately 7.6 million companion animals enter animal shelters nationwide every year. Of those, approximately 3.4 million are cats. Each year, approximately 2.7 million animals are euthanized (1.4 million cats). Approximately 2.7 million shelter animals are adopted each year (1.3 million cats).
* On average every 30 seconds, someone in England and Wales dial 0300 1234 999 - the RSPCA's 24-hour cruelty line - for help.
* RSPCA inspectors now investigate more than 149,000 complaints of cruelty and neglect every year.


* Pet Population 2018

Every year the PFMA commissions the well respected Pet Population report, which looks in detail at pet ownership trends. In 2018 it is estimated that 12m (45% of) households have pets. PFMA

Each year a representative sample of UK adults are interviewed, by TNS, in face-to-face interviews, regarding their pet ownership. Over the last two years a sample of over 4,000 people have been interviewed. In order to further reduce statistical uncertainty, survey results are averaged over 2 years, giving an effective sample of over 8,000 people. 

2017 - 2018 Rolling Total	Pet population (m)	% households with ..…
Any pet	51 (inc fish)	45
Dogs	9	26
Cats	8	18
Rabbits	0.9	2
Domestic Fowl	0.5	0.4
Indoor Birds	0.5	1
Guinea Pigs	0.4	1
Hamsters	0.3	1
Tortoises and Turtles	0.3	0.8
Lizards	0.2	0.5
Snakes	0.2	0.4
Horses and Ponies	0.2	0.3
Rats	0.1	0.2
Ferrets	0.1	0.1
Gerbils	0.1	0.1
People keep insects	0.1	0.1
Pigeons	0.1	0.04
Frogs and Toads	0.1	0.04
People keep mice	0.05	0.03

PUBLIC INFORMATION / 'GIFT'

This short video shows this idea as it really is, and as it should be seen by everyone. Many pets are abandoned by people every day around the world and we hope with this clip we can raise awareness and give these wonderful animals a stable and loving home.

"We made this short movie in order to draw attention to the abandoned, abused animals on the planet. I truly think that it is important to understand that whatever happens to an animal could also happen to a child. It is also a known fact that someone who abuses animals is likely to abuse human beings as well. This is why we thought that the strong resemblance between child and dog is important in this movie. We cannot turn our heads away from brutality and abuse in the world and it doesn't matter if it's something that's happening next to you, in your neighborhood, or in a far-away land. As a filmmaker and human/animal rights activist, I think it's important to make movies that could influence others to rethink or even change things for the better in their own lives, or in the way things are happening around them." 
- Zsofia Zsemberi, director

PUBLIC INFORMATION / TINDER / PUPPY LOVE

Tinder isn’t only for single people anymore. A New York based animal shelter and marketing interns at agency BBH recently posted pictures of ten adoptable dogs in the Tinder app and, within the week, had 2,700 matches. Posting adorable dogs to Tinder definitely made a splash in the doggy match-making world and brought a great deal of awareness to Social Tees Animal Rescue.

PUBLIC INFORMATION / IKEA / HOME FOR HOPE

Ikea, DDB Singapore, and Home for Hope realized that a house isn’t a home without a furry family member to complete it. Together, these companies teamed up with animal shelters based out of Singapore to promote animal adoptions. Cardboard cut outs of 26 different dogs were created and set up in the showrooms of two different Ikea locations. Customers looking for a new bedroom set, for example, see the perfect pet sitting on the end of the bed and realize thats what their home is actually missing. Each dog cut out has a QR code that, when scanned, brought the potential puppy parent to the dog’s adoption information, making it easy for these adoptable dogs to find homes.

PUBLIC INFORMATION / ANIMAL SHELTERS

I have decided to contact some of the animal shelters and see if I am able to interview them and take some pictures/ record a video. I have made several calls and wrote a couple of emails. Unfortunately, a few days passed and I have received only one email back saying that it's not possible to let me in to take some photographs or do an interview.

As it is not possible for me to visit some shelters I have to stick to my own photography at home or with the copyright free images. It is a bit of shame for me because I love to work with my own photography, do my own photo shoots and take the pictures in a way I want to. Also with the copyright free video clips for my TV commercial, I will be quite limited as there is not many of them which will suit my theme.

PUBLIC INFORMATION / WHY PEOPLE ABANDON ANIMALS

                                                          Why people abandon animals? 


At any given time, there are an estimated 100,000 dogs – and countless cats – without homes in the UK.  Left to fend for themselves on the streets, cats and dogs often suffer and die after getting hit by cars, being attacked by other animals, succumbing to extreme temperatures, starving, contracting contagious diseases and facing other dangers. Many stray animals are poisoned, shot, mutilated, tortured, set on fire or killed in other cruel ways.

Animals are often abandoned by the people they depend on to care for them. For example, two dogs were found huddled together near a river in Tottenham Marshes after apparently being dumped there. Both dogs were extremely thin, and one of the animals, who was elderly, could barely walk. Another dog was found tethered to a fence in Park View, Bramley on a New Year's Day and had apparently been left there overnight in freezing temperatures while fireworks exploded nearby. The dog was so terrified that he was shaking and had wet himself. Resource: Peta 



Sometimes people surrender animals because they think it’s the only possible solution. Perhaps someone with a severe cat allergy joins the household, and the family doesn’t realize that these allergies can often be treated or managed. Sometimes people are separated from their animal companions because they become too sick to care for them. Many people don’t know about the importance of advance planning for their animal family, and so their animal companions end up in the shelter. Saddest of all is when people die without having made arrangements for their companions. Often these animals are elderly and don’t adapt well to the shelter environment. Some of them never make it out of the shelter—they are scared or unfriendly, and potential adopters pass them by.

Moving is a frequently given reason for surrender. The paperwork for each animal tells the story: 

* Moving out of state and cannot take a cat. 
* New landlord does not allow dogs. 
* Found cat in the apartment next door after a neighbor moved out. 
* No space in the new home for a dog.

But all too often the move is just an excuse. One study showed that more than half of the people surrendering animals because of moving also report behavior problems. In other words, the move often isn't the real issue.  

Behavioral problems are the most common reason why people give up their dogs, and they are the second most common reason for cats. Behavioral problems can be very serious, like biting or aggression in dogs. But more often they are a common dog and cat issues like inappropriate elimination, destructiveness, barking or meowing, or not getting along with other animals in the home. Sometimes the problem is one of the inappropriate expectations: “Cat isn’t friendly enough,” or “Dog needs too much attention.” Most behavioral issues can be corrected, but people may lack the knowledge or commitment needed to do the work.

People surrendering an animal with behavior issues don’t want to hurt their animal’s chances of adoption from the shelter, so they may mislead shelter staff and explain the surrender as due to allergies or a move. This makes it even harder for the shelter to find that animal a suitable home. Or the animal might be adopted, only to be returned by the new guardian as soon as the problem behavior starts. Resource: Peta

PUBLIC INFORMATION / CONCEPT

For this brief, I have decided to focus on abandoned animals issues. As Christmas is coming, I saw many tv adverts which inspired me mainly because many people acquire animals on a whim or give them as gifts without considering the lifetime commitment that's involved. When people discover that caring for an animal requires more effort, money, time and patience than they expected, they often turn their backs on their loyal companions.

People who acquire animals as 'fad'  often dump them just as quickly after the craze fades. Blue Cross adoption centers across the country have reported a five-fold increase in the number of Siberian huskies and Alaskan malamutes given up following the success of the Twilight films and a 173 per cent increase in the number of miniature breeds given up between 2008 and 2013 as people tried to imitate celebrities who were seen carrying tiny dogs in their handbags.

Staffordshire bull terriers, Rottweilers, Akitas and other breeds that are often acquired as macho 'status symbols' are frequently abandoned after they become too aggressive to handle. And sadly, many animals are overlooked or abandoned simply for being the 'wrong' colour: Blue Cross reported a 65 percent rise in the number of black cars they took in each year between 2007 and 2013 speculating that the increase was because black cars don't show up as well in 'selfies'.

PUBLIC INFORMATION / ANIMAL LIBERATION / PETA

During my research, I have found a book named 'Animal Liberation' by Peter Singer. In his, book Singer states that the basic principle of equality does not require equal or identical 'treatment'; it requires equal 'consideration'. This is an important distinction when talking about animals rights. People often ask if animals should have rights, and quite simply, the answer is 'Yes'. Animals surely deserve to live their lives free from suffering and exploitation. Jeremy Bentham, the founder of the reforming utilitarian school of moral philosophy, stated that when deciding on a being’s rights, “The question is not ‘Can they reason?’ nor ‘Can they talk?’ but ‘Can they suffer?’” In that passage, Bentham points to the capacity for suffering as the vital characteristic that gives a being the right to equal consideration. The capacity for suffering is not just another characteristic like the capacity for language or higher mathematics. All animals have the ability to suffer in the same way and to the same degree that humans do. They feel pain, pleasure, fear, frustration, loneliness, and motherly love. Whenever we consider doing something that would interfere with their needs, we are morally obligated to take them into account. 

Supporters of animal rights believe that animals have an inherent worth—a value completely separate from their usefulness to humans. Animal rights are not just a philosophy—it is a social movement that challenges society’s traditional view that all nonhuman animals exist solely for human use. As PETA founder Ingrid Newkirk has said, “When it comes to pain, love, joy, loneliness, and fear, a rat is a pig is a dog is a boy. Each one values his or her life and fights the knife.” Reference: Peta

PUBLIC INFORMATION / WHY IM AN ANIMAL RIGHTS ACTIVIST

Why I'm an animal rights activist when there is so much human suffering in the world? 

During my research, I have found an inspiring and very interesting article wrote by Tracey Narayani Glover which talks about, why she is an animal rights activist.  why-im-an-animal-lover

* 'For years I felt paralyzed as I looked out at the world with all of its sufferings.'
* 'The same cannot be said of animals, especially not farmed animals, whose abuse is accepted by the same moral community that rejects the abuse of humans.'
* 'Nonhuman animals are conscious, intelligent, emotional beings.'
* 'I became an animal rights advocate not because I don't care about humanity, but because so few people  care about the nonhuman animals.'
* 'The degree and scale of suffering involved in animal agriculture, in particular, are beyond anything humanity has ever endured.'
* 'ANimals rights advocated don't just advocate for the rights of chimps or cows or fish. They advocate for a more compassionate world for all beings.'
Being an animal rights activists is not about limiting our compassion to nonhumans, it is about extending our circle of compassion to include all being who can suffer.'

PUBLIC INFORMATION / A LIST OF ISSUES

As I am passionate about animals, and most of my projects are based on it I have decided to focus on an animals issue which I haven't work on it yet. As a starting point, with the help of Peta website I have created a list of all the animal's issues which exists now in the world.

- Animals used for food
- Animals used for clothing
- Animals used for experimentation
- Animals used for entertainment
- Adoption
- Abandoned Animals

A SMART HOLISTIC LIFE / MY PERFECT LIFE / REBECCA PEARSON

Essena O’Neil is a 19-year-old Australian Instagram star and she recently opened up to reveal the truth about her life and the shots that made her famous on social media. 

She began her blog and YouTube account when she was in high school, and it wasn’t long before they completely consumed her life. She became a widely known online sensation, garnering over half a million followers on Instagram and over 250,000 YouTube subscribers.

“I fell in love with this idea that I could be of value to other people,” she wrote. “Let’s call this my snowballing addiction to be liked by others.”

                                       

Soon she was getting sponsorship opportunities and was able to support herself entirely through this work. She was also offered to model in L.A. Many young girls looked up to O’Neil and were even obsessed with her. Little did they know that behind that pretty face was someone miserable and exhausted.

“Yeah 16-year-old Essena would have been like ‘WTF girl you have the dream life,’” she wrote. “So why did I feel so lost, lonely and miserable?” O’Neil eventually decided she had had enough after realizing she wan’t living an authentic life. She then decided to make a drastic change in her life and announced to her followers that she was quitting social media, and has already begun editing all of the captions on her photos to tell the truth behind the pictures.

                                               

“I was addicted to what others thought of me, simply because it was so readily available,” she wrote. “I was severely addicted. I believed how many likes and followers I had correlated to how many people liked me. I didn’t even see it happening, but social media had become my sole identity. I didn’t even know what I was without it.”

Not only has she deleted her Tumblr account, but she plans to stop posting on YouTube as well. She has also deleted over 2,000 pictures from her Instagram account; she says they served no real purpose other than self-promotion. She also went as far as to admit that her “hot body” shots were the results of unhealthy habits…

                                   

“A 15 year old girl that calorie restricts and excessively exercises is not goals. Anyone addicted to social media fame like I once was, is not in a conscious state,” she wrote on the above photo.

“Without realizing, I’ve spent majority of my teenage life being addicted to social media, social approval, social status and my physical appearance,” she wrote. “Social media, especially how I used it, isn’t real.” She also opened up about how she was making money from some of her posts and was completely honest about how there were no actual “candid” photos; they were all staged and photoshopped.

                                               

O’Neil has also started up a new website called LetsBeGameChangers.com to tell her full story, and is challenging her fans to give up social media for one week. She hopes to encourage others to be present and live life, authentically.

A SMART HOLISTIC LIFE / A FAKE PERFECTION

We tend to use out Instagram profiles as a way to show who we are, to get more involved, and enhance our sense of belonging.

This is why it's so easy to slip into the play - pretend game and show ourselves differently to the world - as we would like to be, NOT as we truly are. Searching for a perfect angle for a selfie may take hours, everyone has basic Photoshop skills nowadays and picking a suitable filter became essential. This year, a story of a former Instagram model became viral as she decided to speak up on the truth about her 'perfect life'hidden behind her pictures. The technology keeps up with these bizarre trends: let's just take a minute and contemplate the new iPhone with the built-in camera filter.

The message here is that we are naturally NOT beautiful enough. That we should focus on the beauty standards only a few can actually meet. We instantly feel bad about ourselves and reach out to the next best thing: adding Instagram filters.

Buzzfeed made a humorous story about fake lives on Instagram. A few laughs might not hurt, but seriously - instead of covering up or Photoshopping, we should take a holistic approach towards our body and mind.

A SMART HOLISTIC LIFE / COSMETIC SURGERY

                             Snapchat photo filters linked to rise in cosmetic surgery requests. 

During the research about the impact of photo filters, I have found an article plastic surgeons reporting that patients are coming to them with selfies of themselves edited using the filters on Snapchat or Instagram and asking to look more like the retouched photo. The trend, labelled ‘Snapchat dysmorphia’, suggests some people are experiencing a worrying blur between reality and social media. Reference

From Instagram to Snapchat, even apps made to just "beautify you," there is no shortage of photoshop features at your fingertips. But, constantly changing your photos to show a slightly better version of yourself, can have a psychological impact.

It's being called "Snapchat dysmorphia," and some say it can lead to body dysmorphic disorder, which is an "excessive preoccupation with a perceived flaw in our appearance."

A recent article in the JAMA Facial Plastic Surgery Journal says more and more patients are bringing altered photos into their offices, and looking for permanent, surgical options to improve their selfies.

Of course, people with a true case of body dysmorphia, will likely never be satisfied with their outward appearance. Seeking out psychological help is a better option than going under the knife for those patients.

The report says these filters are sometimes triggering body dysmorphic disorder, a mental illness that leads to compulsive tendencies such as excessive beauty procedures, wasting hours obsessing over non-existent flaws and withdrawing from social activities.

The trend is particularly concerning to doctors because filters on Snapchat provide not just idealistic standards of beauty but entirely unhuman ones, presenting “an unattainable look and are blurring the line of reality and fantasy for these patients”, according to the report.

Separately from patients specifically trying to look like their selfies, over half of plastic surgeons also report patients saying that they are seeking procedures so they can look better in selfies, according to the report.

A photo of Frida Kahlo that Snapchat created for International Women’s Day in 2017, which was criticised for lightening her skin and making her features appear more symmetrical. Composite: Alamy & Snapchat

Airbrushed, unrealistic representations of women in fashion magazines have been blamed for the increasing incidences of eating disorders and body dysmorphia in women and teenage girls.

But over the past decade, another more pernicious distortion of real bodies has been underway, with people editing their own photos to make themselves appear better looking, yet posting the photos as if they were candid shots. Third-party apps like Line Camera and Facetune gave users easy tools to make their faces appear thinner, more symmetrical and blemish-free, before posting them to Facebook. One 2015 survey found that despite over two-thirds of female respondents think it’s wrong for magazines to airbrush pictures, 57% admitted to regularly editing their own social media pictures to enhance their appearances. And the trend has rapidly increased with the rise of pre-built filters on apps like Instagram and Snapchat that make faces appear almost cartoonishly perfect.

The new report finds that the kinds of facial surgery people are requesting has changed too. Previously, nose jobs were the most common request, but now, the authors say, people specifically seek procedures that will have effects similar to selfie filters, such as nasal and facial symmetry, rhinoplasties, hair transplants and eyelid surgical procedures.

This is the latest in a slew of recent studies that suggest young people are finding it increasingly difficult to distinguish between real life and social media, and that is having a negative impact on their wellbeing. A study last year in the American Journal of Preventive Medicine found that people who were regular users of social media were twice as likely to feel lonely than those who were light users. Another study released last year that interviewed 1,500 15-to-24-year-olds found that social media, especially Instagram, deepened their feelings of anxiety and inadequacy.

A SMART HOLISTIC LIFE / IMPACT OF FILTERS

During my research, I have found an article which talks about the impact of the mental health impact of editing our selfies. I decided to use some important facts as a part of my research. Heres the link: Resource

5-10 years ago, mainstream media had a lot to answer for in terms of portraying unrealistic body image ideals. However, the tables started to turn and it became common knowledge that celebrities appearing in magazines and ad campaigns were digitally modified so that they appeared to have no imperfections, blemishes, cellulite, lumps or bumps regardless of their shape or size – just perfectly edited toned, tanned torsos.  We started to not compare ourselves as much or have unrealistic expectations as we were fully aware these images literally weren’t real and looked at them with a critical eye.

Mental Health 

A big concern with this addiction to filters and editing of photos are the negative effects they could have on mental health, especially of the younger generation. The most popular Snapchat filters literally distort your face. They make it slimmer, give you higher cheekbones, even out your skin tone and even change your skin colour. Results that no amount of healthy eating, or working out could achieve. 

Less Excercise 

If we can make ourselves look a certain way online, quickly and easily, does this mean we’ll stop putting as much focus on our health offline when we can so easily fake it?

Focusing on extrinsic motivation rather than intrinsic motivation

Exercising because you want to look like your favorite Instagram Fitspo looks in their photos, isn’t going to achieve the long-term health and well-being results that intrinsic motivation will. According to Accredited Exercise Physiologist Carly Ryan, exercising so you can look a certain way because you think you should is a form of extrinsic motivation (i.e. you are doing it for external rewards). Unfortunately, this kind of motivation doesn’t last in the long term. It is important to find internal drivers to exercise (i.e. intrinsic motivation) such as how exercise makes you feel and the positive effects it has on your mind and body. This is very important in helping you be physically active across your life.

Putting us off certain types of exercise

We’ve all seen the way people edit their photos to make it look like they’re doing the perfect headstand in a scenic, empty park,  yes? If not then you might still be under the impression that there’s no way you can ever do that – so you don’t even try! Well neither can a lot of people! It’s easy to manipulate a photo so that it looks like they’re perfectly posed. Or even for those who have mastered their workout, everyone starts somewhere, so don’t be put off by being a beginner.

During the research, I have also found a video about Instagram filters how they can tell about our personalities. Many images on social media that are more black and white are associated with darker themes, which is why vibrant, more colorful filters are used to promote happiness and good times. 

A SMART HOLISTIC LIFE / CONCEPT

For this brief, I would like to focus on the fakeness of people's appearance on the internet. Social media has become a platform for people to reinvent themselves, allowing users to present themselves in the best manner possible to increase their ‘perceived attractiveness’. With the help of social media sites, insecurities become perfections, and photo manipulation is now very much a formality.

We are promoting our fake/better - self

Nowadays our cameras in the phone and social media platforms such as Instagram, Tweeter or Snapchat are giving us an ability to create a better looking us with the use of filters which manipulate with our appearance; face, makeup etc.

 Young people use filters and photo manipulation to create a fabricated second person to impress society, including attractiveness and success adding to the delusion. 

Whether taking photos to become famous over social media, or just share Starbucks purchase for the ‘interest’ of the followers, filters are creating a delusion in everyday life. As young people’s manipulation increases, so do the self-promotion; there is a need to advertise ourselves on social platforms to our peers. However, we are promoting a better-self, we are not promoting our true self (much like actual advertising).

ARCHIVE RESEARCH / VOGUE / FACTS

                                                                        FACTS

Here is a list of 8 facts which I have found during my research: 

* 10 cents - Cost of the first issue of Vogue.
The inaugural issue of the magazine, “written by the smart set for the smart set,”[vii] as one newspaper wrote, featured a drawing of a debutante by A. B. Wenzel. This same artist would later illustrate Edith Wharton’s House of Mirth, a Gilded Age tragedy about the New York elite, who formed the core of Vogue’s earliest audience.

* 916 number of pages in the magazine’s largest issue, to date.
For the September 2012 issue, with a Marc Jacobs–clad Lady Gaga on the cover, the magazine was more than an inch thick, and weighed between 4.2033 and 4.6896 pounds (depending on the edition).

* 90 Number of dogs that have appeared on Vogue’s cover.
Vida, Gisele Bündchen’s late Yorkie, was the most recent canine to have the distinction (in December 2001). The magazine’s first editor, Josephine Redding, who served from 1892 until 1900 and is credited with naming the publication, was known to prefer animals to fashion. “During her regime,” Edna Woolman Chase recounted in her memoirs, “the pages of Vogue barked, meowed, cheeped, and roared with accounts of animal life.” On several occasions, the cover went to the dogs, literally.

A Vogue cover from July 21, 1898 (left), Kate Moss and puppies, 1995 (right).

Illustrated by Unknown, Vogue, July 1898; Photographed by Steven Meisel, Vogue, September 1996.

* 6 is a number of professional athletes who have appeared on the cover—and “fashion’s love affair with sports” is ongoing, according to Vogue's April 2015 cover line. The first Olympian to be featured was that star of track and field Marion Jones, in 2001. Tennis champ Serena Williams is the only athlete who has two cover credits.

* 3 Number of Vogue covers signed by Salvador Dalí.It wasn’t until July 1932 that the first color photograph, by Edward Steichen, appeared on a cover of Vogue (1959 was the first year all of the magazine’s covers were photographic). Before then, illustrations were used in full, or part. While most of these charming “storytelling pictures” were created by leading fashion illustrators, subscribers were also treated to designs by fine artists including Marie Laurencin (1923, 1931) and Giorgio de Chirico (1935). Two years after collaborating with Elsa Schiaparelli on the “lobster dress” (worn by Wallis Simpson in Vogue), the mustachioed surrealist Dalí contributed the first of his three covers.

* 2 is a number of pregnant women to appear on the cover. In 2003, Brooke Shields, wet and pregnant, posed for Annie Leibovitz. It was her 14th cover shoot for the magazine and only the second to depict an expectant, and modish, mother.

An illustrated 1919 cover (left), Brooke Shields, 2003 (right). Illustrated by Helen Dryden, Vogue, July 1919 / Photographed by Annie Leibovitz, Vogue, April 2003

* 2 is a number of princesses to cover Vogue.
Royal fascination is part of Vogue’s DNA. The magazine was founded, after all, during the Gilded Age when “dollar princesses”—wealthy American women who married titled foreigners—were big news. Countess Divonne, née Florence Audenried, made a cover appearance in 1893, but the most famous of these brides was Consuelo Vanderbilt. Her 1895 wedding to the Duke of Marlborough has been described as “the great romantic event . . . of the entire fin de siècle era"—no matter that the bride cried herself down the aisle, the marriage having been arranged by her mother. The magazine devoted a cover to Vanderbilt’s bridesmaids’ dresses, and many interior pages to the event. Much later, in 1971, the Princess of Monaco, born Grace Kelly in Philadelphia, was featured, as was the most photographed woman in the world, Princess Diana, in 1993.

Princess Diana, 1993.

Photographed by Tim Graham, Vogue, May 1993