PUBLIC INFORMATION / IKEA / HOME FOR HOPE

Ikea, DDB Singapore, and Home for Hope realized that a house isn’t a home without a furry family member to complete it. Together, these companies teamed up with animal shelters based out of Singapore to promote animal adoptions. Cardboard cut outs of 26 different dogs were created and set up in the showrooms of two different Ikea locations. Customers looking for a new bedroom set, for example, see the perfect pet sitting on the end of the bed and realize thats what their home is actually missing. Each dog cut out has a QR code that, when scanned, brought the potential puppy parent to the dog’s adoption information, making it easy for these adoptable dogs to find homes.