For this brief, I have decided to focus on abandoned animals issues. As Christmas is coming, I saw many tv adverts which inspired me mainly because many people acquire animals on a whim or give them as gifts without considering the lifetime commitment that's involved. When people discover that caring for an animal requires more effort, money, time and patience than they expected, they often turn their backs on their loyal companions.
People who acquire animals as 'fad' often dump them just as quickly after the craze fades. Blue Cross adoption centers across the country have reported a five-fold increase in the number of Siberian huskies and Alaskan malamutes given up following the success of the Twilight films and a 173 per cent increase in the number of miniature breeds given up between 2008 and 2013 as people tried to imitate celebrities who were seen carrying tiny dogs in their handbags.
Staffordshire bull terriers, Rottweilers, Akitas and other breeds that are often acquired as macho 'status symbols' are frequently abandoned after they become too aggressive to handle. And sadly, many animals are overlooked or abandoned simply for being the 'wrong' colour: Blue Cross reported a 65 percent rise in the number of black cars they took in each year between 2007 and 2013 speculating that the increase was because black cars don't show up as well in 'selfies'.
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