Target Audience
My aim is to create a project which is able to make the main target audience (both gender age 16+) be aware of animals in cruelty. Mainly because people in the age of 16 will start to be able to understand the video and to be aware of the consequences. The main target audience is adults because it mainly depends on them if they will get a new animal and in the future, they will abandon it.
Approach
I didn't want to go in the direction of scary and brutal approach as I thought that this style of work would be overused also sometimes it doesn't work successfully. The example which I have found is about the new design for cigarette's packaging which is using only simple dark colour with disgusting and scary photographs on what smoking can do to people who consume it. Despite this gruesome photographs and used colours people are still smoking cigarettes. Based on this example I have decided to try a different approach which might have more power than this one. The approach which I will use will be sad and emotional approach as I want people to feel some emotions towards it while watching the video.
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