PUBLIC INFORMATION / STORYBOARDS / IDEAS

As the brief requires to create a short video with the poster I have decided to write down all the ideas for the video and create a storyboard:

Approach 1

* Happy to sad 

Scene 1 - The family is buying a dog 

Scene 2 - 4 - Happy family with a dog 

Scene 3 - Dog is driven to the forest and is being left alone 

Scene 4 - Statistics & quote/slogan

Approach 2

* Memories 

Scene 1 - A dog is standing on a beach - abandoned, sad and dirty 

Scene 2 - 4 - A mixture of dogs memories starting since him being a puppy and playing on the beach to a happy grown-up dog having a family. 

Scene 5 - Goes back to scene 1 where the abandoned dog stands alone on the beach and slowly walks away trying to forget all the memories of a happy life. 

Scene 6 - Statistics & quote/slogan.

As the public opinion is very important I have asked people which approach do they prefer. A larger amount of people have chosen the second approach. The main reason was that they haven't seen any similar ideas before whilst the first approach is used already.