Wednesday, December 19, 2018

ARCHIVE RESEARCH / VOGUE / STOCK

                                           Paper quality helps support Vogue's shining images 

* Vogue uses M-real's Galerie Fine Gloss 80gsm. This coated fine paper is a trend-setter in its own market, and was responsible for establishing a new quality standard when it was introduced in the late 1990s, allowing a near-woodfree paper to deliver high-gloss characteristics at basis weights below 100 gsm. The unique mix of brightness and opacity is provided by Galerie Fine paper 

Quality of reproduction is critical, and the brightness and opacity characteristics of Galerie Fine ensure that images stand out, and without show-through — even when large areas of black are printed. Outstanding quality and consistency were behind the decision to select Galerie Fine, as Director of the New Markets Division Condé Nast International, Carol Cornuau, explains: "Vogue chooses the best photographers, models and journalists, and premium paper helps us to present their output in the best possible way - giving both our advertisers and readers alike what we believe is the best possible viewing experience." 

"The look and feel of paper contributes massively to the printed communication experience, and it typically performs this role subliminally," adds Andrew Gunman of M-real. "To have one of the world's best-known fashion brands choose Galerie Fine speaks volumes of the quality and luxury of this unique paper."

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