A SMART HOLISTIC LIFE / CONCEPT

For this brief, I would like to focus on the fakeness of people's appearance on the internet. Social media has become a platform for people to reinvent themselves, allowing users to present themselves in the best manner possible to increase their ‘perceived attractiveness’. With the help of social media sites, insecurities become perfections, and photo manipulation is now very much a formality.

We are promoting our fake/better - self

Nowadays our cameras in the phone and social media platforms such as Instagram, Tweeter or Snapchat are giving us an ability to create a better looking us with the use of filters which manipulate with our appearance; face, makeup etc.

 Young people use filters and photo manipulation to create a fabricated second person to impress society, including attractiveness and success adding to the delusion. 

Whether taking photos to become famous over social media, or just share Starbucks purchase for the ‘interest’ of the followers, filters are creating a delusion in everyday life. As young people’s manipulation increases, so do the self-promotion; there is a need to advertise ourselves on social platforms to our peers. However, we are promoting a better-self, we are not promoting our true self (much like actual advertising).