MAGAZINE / IMAGE RESEARCH

For this article, I have decided to use my photography skills. The use of powerful picture will help me to communicate my message across the image without using a text as I want my double spread to contain an image on one side and the text on the other. I have looked for different images related to my topic to get an idea of how I want my pictures to look. 

The first photographs which grabbed my attention were the scary ones with women wearing a fur coat and holding a knife which has a lot of blood on it. The posters are done by IndyAct brand and photographs has been taken by Tejal Patni. The purpose of this campaign is to educate or convert every man, woman, and child in our to end the suffering of fur bearing animals. To influence compassionate citizens to make conscientious decisions when purchasing what could be offending merchandize. 

The second approach which I have found is about 'I'd Rather Go Naked Than Wear Fur' done by PETA. The photographs are of the naked woman successfully communicating the message and the slogan. It gave me an idea to take similar photos but of the model holding a real rabbit. I am not thinking about going only with this idea as there is lots of already existing posters and photographs like this. 

The women on the photographs it is Annie Yi a famous actor and signer. Annie Yi is a spokesperson for PETA. She is willing to be the advocate fighting against fur. She said she used to wear fur, but after seeing the cruelty to animals when making fur clothes, she decided not to wear fur anymore.

"Even the short fur we wear around our necks, the fur still came from killing. Animals and humans both have lives. Just because we think we are more developed than some animals, does not mean we have the right to kill them."

The third approach is friendly showing the 'natural harmony between human and bears' - photographer Olga Barantseva. The photographs has been taken in the field (forest) creating an interesting and suitable background. The message created thought the photographs is very clear. On the first photograph woman is wearing the fur and cuddling a bear and on the second photograph, instead of wearing the fur shes is cuddled up by the bear. 



The third approach gave me the idea of taking photographs of the model wearing the fur coat in the same colour as the animal which she is going to hold. I am kinda lucky as I own a bunny so I thought it will a good idea to include him in my pictures.

The aim of this photo shoot was to make pictures look serious. Thought this photographs I want to make the audience feel guilty and to arouse compassion. The model wears a fur coat which is in the same colour as the bunny. It has been done on purpose as I wanted to make it look like the model is holding a bunny but at the same time, she's wearing its fur.